The coﬀee and donut truck will target diﬃcult-to-reach low-propensity voters by meeting them in their neighborhoods. The truck will come from the community, bring in local revenue, and serve free coﬀee and donuts while safely oﬀering important and timely information to would- be voters. The truck will be instantly recognizable by it’s bold “Sweet Georgia Ground” logo and distinct colorful wrap. Not only will we be saving our democracy, but we will also be employing local vendors in the part of the food industry hit hardest by COVID-19.
How do we know this strategy works? We are working with Roaming Hunger, the premier mobile food truck industry expert. They have experience in registering and mobilizing the people that they feed in a COVID-safe way. They produced “Pizza to the Polls”, “Vote.org feeding the 2020 election campaign”, and the “Black Lives Matter Conversation Trucks”. In their “Pizza to the Polls” campaign alone, they produced 68 specially branded trucks, that served 856,747 free meals, across 275 polling locations, in 29 U.S. cities, over a 9-day period, serviced by 460 trained staﬀ.